Brand Overview:
Beleighve is small coffee shop whose name comes from the founder Brianna Leigh and the word "Believe" which represents the positive and light hearted playfulness of the brand.
Visual Concept:
The logo is hand written lettering paired with a unique illustration of a bee. To connect it back to the product the bee's wings are drawn in the shape of coffee beans. The color palette pulls directly from the different blends found in various coffee blends in addition to a matcha green which can be used as a unique highlight color that fits seamlessly with the wide range of cream and brown hues. An illustration of coffee beans and leaves is used as a texture in a wide range of places with various color treatments to provide depth and contrast.
Beleighve is small coffee shop whose name comes from the founder Brianna Leigh and the word "Believe" which represents the positive and light hearted playfulness of the brand.
Visual Concept:
The logo is hand written lettering paired with a unique illustration of a bee. To connect it back to the product the bee's wings are drawn in the shape of coffee beans. The color palette pulls directly from the different blends found in various coffee blends in addition to a matcha green which can be used as a unique highlight color that fits seamlessly with the wide range of cream and brown hues. An illustration of coffee beans and leaves is used as a texture in a wide range of places with various color treatments to provide depth and contrast.
