Created, managed, and developed the Nerd Street branding from 2018-2026 the world's leading grassroots esports organization.
In 2019 I collaborated with AOE Creative on a rebrand for Nerd Street Gamers, and since then, I've continued to evolve the visual direction we developed together with a wide range of additional visual elements and treatments.
Visual Elements
Color Palette:
The black and white color palette was used to allow the Nerd Street brand to easily interweave with a wide range of internal and external brands that it supports.
Shapes & Keys:
The shapes and keys used as textured elements represent the console and PC games that the company runs tournaments for.
The mountains match the polygonal style found in both modern and retro games and it's often used as a scenic background.
The mountains match the polygonal style found in both modern and retro games and it's often used as a scenic background.
Icons:
Customized icons used to represent the wide range of game genres that the company hosts events for.
Custom Skins:
Created custom skins for characters across titles.