Brand Overview:
The summer edition of an annual tournament series involving a large collection of game titles, hosted by Nerd Street.
Visual Concept:
Used a bright vibrant color palette to play off the seasonality and incorporated visual elements like palm trees and as connective background element across a wide variety of game titles and their corresponding art styles. Game specific visual elements were also created like orange markers for Madden and stage elements from Apex to let each game/community have a unique twist within the overall Summer Champs brand. We also created unique orange skins characters to keep the branding unique and cohesive.
The summer edition of an annual tournament series involving a large collection of game titles, hosted by Nerd Street.
Visual Concept:
Used a bright vibrant color palette to play off the seasonality and incorporated visual elements like palm trees and as connective background element across a wide variety of game titles and their corresponding art styles. Game specific visual elements were also created like orange markers for Madden and stage elements from Apex to let each game/community have a unique twist within the overall Summer Champs brand. We also created unique orange skins characters to keep the branding unique and cohesive.
